Aston Martin for wealthy women, safe and have space for children

Aston Martin for wealthy women, safe and have space for children

Aston Martin is preparing a new model named DBX. Aston Martin's first crossover launched to tempt the interest of female consumers with high taste car. DBX will most likely be launched in the coming 2019. Previously, DBX concept version appeared at the Geneva Motor Show 2015 and will be developed into a production version which is assembled in the United States.

CEO of Aston Martin, Andy Palmer, said the five-door crossover will expand consumer segmentation, targeting the rich ladies. Aston Martin looking for women who want a premium car, safe, and have the flexibility of space for children.

"Segmenting consumers must increasingly large and is not limited to men only. Currently, women also need a luxury car that is safe and wide space for children," said Palmer as reported Leftlanenews, Thursday (05/07/2015).

Production Aston Martin DBX directly raise the capital needs of the company with a number of capital investment reached 200 million pounds. Besides DBX, a British manufacturer is also developing DB9 successor with a turbocharged engine named DB11.