Lexus Start Expansion into Turkey
Lexus announced expansion plans for Turkey which will begin this year. For starters, Lexus will take part and display the latest models at the event in Istanbul Motor Show in 2015, for the first time. Furthermore, Toyota's luxury brand will open its dealer network in Istanbul in the fourth quarter of 2015. Lexus also confirmed it will immediately develop a network in Turkey in the next few years.
"There have been many requests for Lexus since long in Turkey. With a row of new models and the latest 2.0-liter turbo engine, we are confident Lexus will be accepted in the Turkish automotive market," said Toyota Turkey Marketing and Sales President Ali Haydar Bozkurt, as reported Worldcarfans , Tuesday (05/12/2015).
Meanwhile, the boss of Lexus Europe, Alain Uyttenhoven, adding that the premium car market in Turkey will increase from 80,000 units this year to 100,000 units next year. This immediately puts Turkey in seven European countries with good growth in automotive.
"We are pleased Lexus did a good market strategy development in Turkey. We will cooperate with Toyota Turkey Marketing and Sales for growth Lexus and Toyota," said Alain.
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